About me
My background derives in creative for e-comm where I worked at Schuh, in-house, as a creative for a number of years. There, I honed my skills in user experience design and all things digital. This really helped me with where I’m at now by understanding exactly what the consumer behaviours are. I always ask myself, if a person doesn’t look-at, click-on or pick-up something I’ve designed, then does it really work? I’m always striving to make the next thing better and pushing what it means to be a creative in this rapidly evolving industry.

‍Experience
‍I have great experience in marketing for FMCG brands across food and beverage and pharmaceuticals. I have innovative and diverse knowledge in the alcohol and premium spirits category with experience on through-the-line campaigns in creative direction, copy-writing, event, experiential and digital. My experience also lies in design and creative for luxury lifestyle brands, charities and public sector and more recently in an integrated creative & strategy role as part of an interior architecture studio.

Presentation
As a confident and engaging speaker, I excel at creating strong client relationships through my personable and conversational approach. I’m commended for my ability to work with clients face to face to maximise project potential. This adaptability enables me to collaborate effectively and contribute to continuous growth of my clients.

Leadership
In recent roles, I’ve lead designers and creatives in our daily outputs. Like my relationship with clients, I believe I work with my team in a way that inspires them to do great work. I lead by example and have full faith in the ability of the teams worked with.

→Software & Tools
→Photoshop
→Illustrator
→InDesign
→AfterEffects
→Adobe XD
→Webflow
→Lightroom