ART DIRECTION & GRAPHIC DESIGN
Clip Coffee are a coffee roasters with heritage in moving coffee from the equator to the shipping yards of the Clyde as far back as the 19th century. I was tasked with creating a brand identity that revolved around their rich heritage.
The boats used back in the day were 'Clipper Boats'. They were long and fast looking with loads of big triangular sails up the length of them. I found this a great nexus for an idea for the brand.
The brand uses modern rounded fonts against symmetrical patterned backgrounds that connote the shape of the main sails on the clipper boats. This style was replicated across the whole brand. The colour palette used takes inspiration from the tropical lands where the coffee is grown, the seas the boats would sail and the richness found in the coffees' flavours ∆