ART DIRECTION & EXPERIENTIAL DESIGN
In 2019 Highland Spring activated their campaign in train stations across the UK. 'Hydration to get you from A to Anywhere' was the over arching concept. We had a few jobs to do. Promoting Highland Spring's fresh, natural source and their heritage in the Ochil hills of Scotland and also the environmental responsibility that Highland Spring and the consumer have when it comes to consuming the product. Highland Spring also talk about the added well-being benefits of healthy hydration.
the hydration wall
A 6 metre wide set with a massive scene of the Highland Spring land. At the centre of this we imposed a looping video of the waterfalls that capture the rains that feed Highland Springs reserves. The public were encouraged to take a photo of themselves against the background. This worked really well on social media and pushed the brands goals.
the fact wall
We created a large space with key times throughout the day where we recommended hydration. Each time of day had an interesting fact about healthy hydration and its benefits.
virtual reality experience
We offered the public the chance to view the Ochil Hills in 360° Virtual Reality with on-hand, oculus headsets. Viewers could immerse themselves in the surroundings following the keeper of the Highland Spring source on his journey around the estate.
hydration heroes
Members of the event staff handed out chilled bottles of still water to passers-by on their busy commutes, offering hydration information to interested people ∆
We popped up at Glasgow Central, Manchester Piccadilly and London Kings Cross in the summer of 2019 over a few weeks with the 'Highland Spring Hydration Wall'. These event stands offered passers by key information on the product as well as interactive elements and free sampling to engage consumers and increase the brand's affinity.