iLLUSTRATION, DESIGN, DIGITAL DESIGN
Tennent's Lager is a pillar of Scottish culture and a proud supporter of Scottish football since the 1960s. I was tasked to created a unique on-pack design, illustrations, and promotional competition to celebrate the Euro 2024.
Tennent's aimed to ignite the passion of football fans and honour the nation's love for the sport and lager and this was my brief when creating this on pack design.
The limited-edition pack design featured an interactive quiz, testing fans on their Scottish football knowledge, and offering the chance to win exciting prizes. This innovative campaign strengthened Tennent's bond with Scottish football and its devoted fans, reaffirming the brand's commitment to the nation's favourite sport and its unwavering support for the Scotland team in the Euro 2024.
Engage and Excite Fans at Point of Purchase: Create a unique, interactive experience for Scottish football fans through Tennent's Lager's on-pack design, illustrations, and promotional competition, strengthening the brand's connection with its audience and generating buzz around the Euro 2024 tournament.
Reinforce Brand Identity: Reaffirm Tennent's Lager's longstanding commitment to and support for Scottish football by celebrating the nation's passion for the sport, while reinforcing the brand's core values of authenticity, camaraderie, and national pride.: On-the-go accessibility was essential, so the site was developed with a fully responsive mobile competition, compatible with all major devices and platforms for convenient browsing, customisation, and purchasing.