ART DIRECTION
Estrella Galicia is one of Spains top beers and they were looking to get a foothold in the UK with the mainstream drinker. Estrella Galicia is undeniably an easy drinking lager but it boasts a bit more of that European craft sophistication that drinkers are starting to explore. Estrella Galicia have the slight pickle that they share a similar name with the similarly great tasting Estrella beer. I thus took it's Galician heritage and unique naming conundrum to come up with a confident campaign to set this beer apart from the rest.
Everybody has an experience where they've spent a holiday enjoying the same brand of easy drinking, cold local lager for the entire week. It's on tap in every bar and restaurant.. It also costs ¢75 a pint… Estrella Galicia is the 'Not on Holiday, Holiday Beer'. A beer to remind you of that beach in Spain when your're in a rainy bar in Manchester ∆