VISUAL IDENTITY & DIGITAL DESIGN
Fox and Partners are a specialist law firm based in London, focusing on employment and partnership law. They provide legal services to both employers and employees, as well as professional firms and individual partners.
Visual Refresh: Fox & Partners' new visual identity was developed through an interactive workshop involving stakeholders, ensuring alignment with the firm's values and vision. We explored various design routes, refined concepts, and created visual guidelines for consistent application. This collaborative process resulted in a strong, distinctive identity that reflects Fox & Partners' dedication to excellence and client focus.
The brand proposition focuses on the idea that fox are employment lawyers with edge and we need to visually embody this in the new logo and branding.
This concept centres around an “F” icon with jagged, claw-like edges, representing the “fiercely collaborative” approach that the firm embodies.
The bold red symbol creates a striking visual impact, while its traditional serif style pays homage to the long-standing heritage of legal practice.
A Modern, User-Centric Approach to Employment Law: Fox & Partners' digital rebrand focused on modernising their online presence while prioritizing user experience. The revamped website showcases a clean layout, intuitive navigation, and improved search functionality for easy access to relevant content.
Enhanced features include responsive design, rich media, a dedicated news and insights section, and streamlined contact options. This transformation highlights Fox & Partners' commitment to innovation, client satisfaction, and industry leadership.