ART DIRECTION
I began work at Schuh late in '13. Best foot forward, welly deep into a world of seasonal launches and fresh releases. My day to day was directing shoots for digital and in-store content for the Schuh brand, working with some big footwear names along the way. Some top shoots include Superga x Liberty London, Adidas x Farm and some sweet Vans Disney work.
Schuh's motto is; 'not another shoe store'. Things were different there. Any new footwear became Schuh's footwear no matter the brand or price and with that came quirky and individual product storytelling. A phrase was coined; 'product story'. Every style had its own unique cues and this would lead us to the creative outcome, Schuh still live by this motto today and are making huge moves as an inclusive and forward thinking brand ∆