ART DIRECTION & SOCIAL MEDIA
Edinburgh Gin launched at the start of the last decade with a range of premium spirits. We quickly discovered a large audience of at home drinkers who took a shining to the fruity and sophisticated product. Digital and social media saw us take sampling and cocktail making into the homes of the UK drinkers.
Over the course of a year of content planning we created numerous short pieces of video and image content for the brand with a reach of thousands across multiple channels.
Progressively, a unique style was set for the brand. Symmetrical camera angles, snappy zooms and pans and a unique tone in the copy writing gave the brand a point of difference in a busy craft gin market ∆